by : Ram sharma . updated on 25 december 20024 .
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is not exactly SEO friendly.
Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.
Not quite.
One refers to dedicated landing pages created to rank in Google, first and foremost. The other refers to optimizing your not-just-for-SEO landing pages to rank better in organic search. Let’s break it down a bit.Same thing, right?
Not quite.
One refers to dedicated landing pages created to rank in Google, first and foremost. The other refers to optimizing your not-just-for-SEO landing pages to rank better in organic search. Let’s break it down a bit.
SEO landing pages are website pages designed to perform well in search engine results while simultaneously persuading visitors to take specific actions, such as making a purchase or signing up for a newsletter.
These pages are optimized for particular keywords, delivering relevant and valuable content to users who discover them through organic searches. Unlike regular web pages, landing pages streamline the user experience by focusing on a singular call-to-action (CTA), simplifying the path for users to take the desired action.
The basics are simpler than you might think. Want your landing pages to bring in traffic from Google while still converting visitors? Here’s what matters:
Simple answer: Because you enjoy being successful!
Longer (and more useful answer): There are a few reasons why landing pages are pretty pivotal in the realm of SEO:
Creating a landing page that ranks isn’t magic—it’s a method. Let’s walk through the exact steps you can use to build pages that both Google and real people love.
A solid SEO strategy begins with comprehensive keyword research. Identify relevant, high-traffic keywords that resonate with your target audience. These keywords should align with the intent of your landing page.
After that, seamlessly integrate your target keywords into various elements of your landing page, such as headings, subheadings, body text, and image ALT text, while making sure it’s still readable.
Above the fold, the page should include the key selling points and a call to action. There should be few other distractions here. This is established best practice for conversion-focused landing pages as well, but that’s where the similarities end.
Because we’re trying to rank in search engines, you’re also going to need plenty of content further down the page. It’s gotta be legitimately useful content (not just an extended sales pitch) and it should attract editorial links. Without this, you’re going to struggle to rank well for any popular keywords.
Using a simple vertical design and repeating the call to action as you scroll down, you’ll want to add as much value for the reader as possible
Additionally, consider incorporating multimedia elements such as images, videos, infographics, and charts to enhance the user experience and effectively convey information.
Looking for some sweet examples of long-form landing pages for your newly inspired SEO content? Take a look at this post about converting with extra copy to see how it’s done.
Trick question, because you don’t have to choose between ranking and your conversion rates. Nothing stops you from creating an SEO-focused landing page and a conversion-focused landing page further down the funnel. Perhaps the former could push people to the latter?
Let’s say you wanted to create an SEO-focused landing page to sell personal finance software, for instance.
.
People who search for “personal finance software” are looking to buy, and Google knows it.
With your SEO-optimized landing pages, though, you can also target more inquisitive keywords like “how to budget” or “how to save money,” and then direct these visitors down the funnel toward more conversion-focused pages. You can see the difference in the search results, which are much more oriented toward answering questions than selling something:
People who search for “personal finance software” are looking to buy, and Google knows it.
With your SEO-optimized landing pages, though, you can also target more inquisitive keywords like “how to budget” or “how to save money,” and then direct these visitors down the funnel toward more conversion-focused pages. You can see the difference in the search results, which are much more oriented toward answering questions than selling something:
Curve Click is a top and global Digital Marketing Platform dedicated to helping top brands engage with their audience. Specializing in Google Ads, SEO, Web Designing, PPC,CPI, CPC. Join us to elevate your outreach and connect with valuable user worldwide.
Copyright © 2024 Bosa. Powered by CurveClick
